Press release

The Life Channel Schools help to smash world record

1 Sep 2008

The Life Channel Schools network is supporting Big Sing 2008 in its attempt to break the World Record for the largest simultaneous sing along.

The 27 November event, led by Des'ree, various celebrities and 8000 children live from The O2 Arena in London, aims to get one million children across the UK singing along at the same time in their own schools to Des'ree's song 'You Gotta Be'. If this target is reached, Big Sing will have broken its existing Guinness World Record from 2005, when 293,978 children sang along live with Joss Stone and Lemar to 'Lean on Me'.

Big Sing will be promoted on 600 Life Channel Schools' screens across the nation with footage from the 2005 Big Sing and a trailer for the upcoming event. Member schools will be encouraged to film their own students participating in rehearsals and the final performance itself. They can then show this footage on their own Life Channel Schools screen, in addition to sending it to Big Sing to be considered for their official 2008 video.

In the process of breaking this fantastic Guinness World Record, each participating child is invited to donate £1 to the Big Sing Fund to benefit three very important charities: Youth Music, Marie Curie Cancer Care and CLIC Sargent. All schools involved will receive a Guinness World Record certificate and a thank you letter online.

The Life Channel Schools network is an in-school TV channel which provides schools with a plethora of high quality video content supporting The Children's Plan and the Every Child Matters agenda. The unique network also allows schools to put an unlimited amount of their own material on the screens. Everything ranging from information regarding school term times and uniform rules, to short videos produced and edited in-school, can be shown on each school's individual network.

The Big Sing