Press release

Supporting Government initiatives

5 Jun 2008

The Life Channel has been working with the Food Standards Agency over the past year to encourage our viewers and their families to enjoy a healthier, well-balanced diet.

Working with key figures within the FSA, our production team has developed a programme strand entitled 'Good Food' designed to mirror FSA communications, providing our audience with practical advice and information on a variety of subjects, from lowering cholesterol to salt intake awareness, and many more.

"We've been working with The Life Channel now for the best part of a year and we found that their professionalism, and the way they put the films together extremely rewarding. The most important thing for me is the fact that it's a medium that's reaching some of our key target audiences."
James Brandon, Head of Marketing, Food Standards Agency