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Press release

Japan Quake Relief by Text Message

Japan Quake Relief by Text Message

22 Mar 2011

From 22nd March 2011 till 5th April 2011, The Life Channel will be running a fundraising campaign across all three of its networks (Schools, Malls and GPs) in an effort to raise money for the victims of the Japan disaster.

The Life Channel has teamed up with Universal McCann Birmingham and International Poster Management to run a text based collection for the victims of the Japan Earthquake. The static advert will appear on more than 4 000 screens throughout the UK reaching in excess of 10 million viewers.

The advert informs viewers how they can donate £3 to the victims of the Japan Earthquake simply by texting 'WORLD' to 70007.

Please join by donating to the families and children impacted by the devastating Japan Earthquake.